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Colour Psychology and your Brand / Website
Colours affect us in different ways; they can create different feelings and emotions. They can make us feel hungry, relaxed, happy or anxious; and we need to take this into consideration as we build our brand and website. Warm colours like red, yellow and orange can evoke feelings of optimism, happiness and give you energy.…
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5 Things you should know before building your own Website
I’ll be honest, I am not a fan of DIY, “drag and drop” website builders (no names mentioned but you know whix. . .I mean. . .which companies offer this) for various reasons, a few of which I will share below; but if you wish to use them, make sure you are educated and go…
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How to choose a Web Designer – Comparing Apples with Apples
When hiring anyone to do anything, remember to always compare apples with apples; this is especially true when it comes to hiring web designers, online strategists or setting up a maintenance plan. Try to find out what their experience is – are they only a web designer or do they have online strategy and an…
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Important Announcement: Facebook is Closing Today!
Okay, this is not really true but. . .did that catch your attention? Did it scare you a little? Are you doing most of your business on Social Media? My office mate, Cindy, knows that this is my tagline question. Why? Well, because I am so passionate about you succeeding and I know that if…
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Startups: How to deal with losing a Client
Losing clients is not something that any of us want to have happen or deal with. What is even more difficult is losing a client without a word from the client. Perhaps you don’t even know about it until you connect with them to take their order or make contact with them as you usually do…
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Writing down Goals – Why you should be doing it!
It is once again a new year, a brand new start with so many possibilities. Many of us make resolutions to change in one way or another (here are 10 New Year’s Resolutions you may want to implement when it comes to your business). Perhaps we want to lose weight, quit a bad habit, save…
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10 Tips for a successful small business website
All your online endeavours should lead your potential clients to your small business website where (if planned properly) your website visitor will be converted into a customer…but getting a website up and running or redesigning your current website – which should probably be done at least every 3 years – can be quite overwhelming. 10…
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Angry customer? 5 Tips for dealing with a difficult client
If you have or run a business, there will come a time where you will have to deal with a difficult or angry customer. Sometimes their anger is justified and sometimes it is not. Here are some tips for dealing with a difficult client (you can apply these tips to both your offline and online…
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Get Clear about your business!
As a small business owner or entrepreneur, your business may have been born out of your passion for what you do but sometimes we jump into business, ready to change the world but without a plan. We get so busy doing and working that we lose sight of where we need to be. We work…
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Get your own business email address
It is the small things that make a difference when running a small business. Most people miss this step, even if they have a website. If you have a domain (yourbusiness.com), it is likely that you have at least 1 free email with your current hosting. Make sure your business communications look more professional by using an…
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3 Tips for Small Business Internet Marketing
Internet marketing (or online marketing) refers to advertising and marketing efforts that use the Web and email to drive traffic to your website and that will ultimately result in a new client or sale. Internet marketing is a little different from traditional marketing, however, it uses the same concepts and you can use them together…
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What is Responsive design?
Wikipedia says: Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. Basically, responsive web design is simply this–a website design that adjusts easily to fit on desktop, tablet or smartphone browser screen.…
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5 Tips for your Small Business Website
Having a website as a small business is a must in this day and age. The design, layout, function, and content determines whether you will be successful or fail online. Here are some tips to ensure that you make the most of your online presence: Invest in good web design (and therefore a good web designer).…
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A Domain Name?
What is a domain name? A domain name is your street address on the world wide web. Where does your business live? For Google, their domain is google.co.za. Choosing your domain name This is a very important step as your domain name will assist others in finding you (as well as search engines – like…
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Make mistakes!
“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.”
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Why Change is necessary for your Small Business to Grow
2013 has barely begun but has brought with it so much change. People selling their businesses, people starting new ones, friends quitting work, friends starting new ones. There seems to be so much growth and new beginnings. You may be sitting in the same job that you were last year, doing the same thing. You…
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Setting Business Goals
At the beginning of the new year, we often set new years resolutions and goals for ourselves as individuals but have you set goals for your business? Where do you see your business going in 2013? If we set goals for our business it makes it easier to achieve them, we know in which direction…
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Gravatars
Sincere comments on other related websites and/or blogs are a great way to create backlinks to your website. Suitable backlinks are great for SEO as well as traffic generation (i.e. drawing new visitors to your site). Have you ever wondered how other people manage to have an custom image next to theirs (making it more personal) while you are left…
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Editing an Image in WordPress
If you have added an image to a post and wish to edit it, this is what you will need to do: Go to Posts > All Posts Select the Post you wish to Edit. Click on the image and a image box will pop up. Change the items you wish to change. Don’t forget…
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Why you still need a Website and not just a Facebook Page
During these tough economic times, I often hear people say that they have a Facebook page (with a lot of fans). They then ask if they still need a Website? The answer is a big YES! You may think that having a website is an unnecessary business expense . You may think that if you build…
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WordPress Dashboard
Logging in to your website’s administration panel / back office. Once your website is complete, you will receive the login details to login to the “back end” of your website. Here you will be able to make changes to the “front end” (what your clients see) part of the website. It will look something like…
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WordPress Schedule Tool
Publishing Information ahead of time You are going to launch a new product or make some changes that you would like your clients to know about (as it happens)…but you won’t have access to a computer or the internet at that time. Add a new post or page with all the information and publish it…
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What happens when emails ‘bounce’?
A bounce is when an email is rejected for delivery. The reason is usually apparent in the description of the bounce type. Bounces are broken down into two classifications: soft and hard. Each of these types of bounces are used by remote sites to better manage their email infrastructure. Even though there are two different…
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Our QR Code
This is our QR code. What is a QR code? “A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text,…
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Why your business needs a website
As a small business you may think that a website is an unnecessary expense when in fact it is essential to the growth of your business. Think about it… In this day and age where technology and the internet has become a part of our daily lives, many consumers consult the internet before making a purchase.…