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Monthly Maintenance vs Ad Hoc Updates
Recently, I had a client approach me and their checkout system was not working. For an online shop, this is a disaster! You are essentially closed for business and that means no income, poor user-experience and lost trust of the brand. This client is not on a maintenance package and prefers to just do the basics…
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Email Signatures – Linking vs Embedding images
When we just started out with Email, it was standard to end with some text including your name and perhaps your email and/or contact number but we have come a long way. With faster internet being more widely available, many have seen the benefit of using HTML email signatures that speak for you, marketing your…
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5 Ways Small Business can compete with Big Business
As a Small Business Owner, you may be frustrated by the seemingly unfair competition presented by Big Business. Often, they are able to offer products and services at more affordable prices. Sometimes this is due to a compromise on the level of service and quality, sometimes not. Customers flock to these Big Businesses who have built…
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Small Business Owners: 3 Tips on how to Disrupt your Industry and find Success
As a Small Business Owner, you have a great passion for what you do and who you serve PLUS you have something else – the ability to Disrupt your industry in the most fantastic and magical ways! WHO AM I? My name is Denise Loris. I am a Cape Town Web Designer and Online Strategist…
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3 things you should not give up on when Marketing your business online
Ugh, the dreaded January month – you may be thinking. You come back to work or open your business again and you have to start everything all…over…AGAIN! You have to start marketing all over again! FIND WAYS TO DELIGHT YOUR CUSTOMERS Now, you can look at this from a positive or negative point of view.…
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How to market yourself online without selling it hard!
Let’s face it. Times are tougher than before and making the sales we require is not as easy… which has resulted in many people selling hard. Everywhere you turn people are there – in your face – selling something. On the flip side, if you don’t talk about your business, no-one will know about it. So…
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10 Things you should do for your Business
Yes, it’s a new year full of new possibilities – so let’s make things happen! Here are 10 things you should do for your business at the beginning of the year.
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The End of the World – Get Responsive
Sometimes, I feel like the guy standing in town centre telling everyone that it is going to be the end of the world and being laughed at or getting those “yeah, yeahs”. Why? Well because it is the end of a world – the online world that once only desktop computers accessed. Now, billions on…
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What is the Aim of all your Online Marketing Efforts?
The first, crucial step of online marketing: figure out why you are doing what you are doing! Many content marketing plans fail because businesses are clueless about what they are trying to achieve. They just “do content” because someone went to a workshop and heard that it was a good idea. What should the aim…
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Online Marketing for Introverts
Are you an introvert? What is an introvert and why would you market your business online differently than anyone else? What is an introvert? An introvert is not just someone who is shy. A introvert is a person who is energised by spending time alone. Often found in their homes, libraries, quiet parks that not…
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What is your USP?
USP stands for unique selling proposition and this is what makes your business stand out from the crowd and tells your customers what is special about you and your business. You need to know and understand what your USP is in order to be successful in building and growing your brand online. The question is…
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10 simple ideas to improve your business brand (for entrepreneurs and small businesses)
#Task: Ask yourself the following questions (and write the answers down!): – What do you wish for people to associate with your name/business? – Is there a certain subject matter in which you want to be perceived as an expert? – Are there general qualities you want linked to your brand? The answers to these…
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Would your customers recognise your brand if you were not managing it?
As a small business your aim will most likely be to bloom and grow into a not-so-small business but, as this happens, you will need to include/hire more people to assist you in this process. This often may affect the way you manage your online presence and this is where it gets a little tricky.…
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5 Tips to get your Business Online the right way
So you finally got online. Perhaps you found a web designer and got your website designed. You have set up your email @yourbusiness.co.za. You even managed to set up a few Social Media pages for your business…you think. Now you are being bombarded with information about what you should and should not do and quite frankly you…
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Is your online presence helping your business?
Research has shown that for the most part, small businesses are not maximising the benefit of an online presence but the good news is that those that are, are seeing great results! The question then remains as to why these small businesses are not making use of this (for the most part) more affordable way…