SEO and Multiple Domain names

I get this question a lot when it comes to optimising one’s website:

Does having multiple, keyword-rich domain names help with ranking?

What it will help with, are the following scenarios:

  1. To protect your brand name. Purchasing any domains related to your brand can help you protect your brand and make sure clients can find you.
  2. To help client’s find you if your name is often misspelled/mistyped. Do you have a complicated name? Help clients find you by registering the domain name they keep typing in and redirecting it to your domain. It will save you a lot of emails/phone calls.

Note: Don’t ever duplicate the content for each of these extra domains! That will negatively affect your ranking. Always redirect/forward to the correct domain.

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