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Monthly Maintenance vs Ad Hoc Updates
Recently, I had a client approach me and their checkout system was not working. For an online shop, this is a disaster! You are essentially closed for business and that means no income, poor user-experience and lost trust of the brand. This client is not on a maintenance package and prefers to just do the basics…
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How to choose a Web Designer – Comparing Apples with Apples
When hiring anyone to do anything, remember to always compare apples with apples; this is especially true when it comes to hiring web designers, online strategists or setting up a maintenance plan. Try to find out what their experience is – are they only a web designer or do they have online strategy and an…
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How to market yourself online without selling it hard!
Let’s face it. Times are tougher than before and making the sales we require is not as easy… which has resulted in many people selling hard. Everywhere you turn people are there – in your face – selling something. On the flip side, if you don’t talk about your business, no-one will know about it. So…
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10 Tips for a successful small business website
All your online endeavours should lead your potential clients to your small business website where (if planned properly) your website visitor will be converted into a customer…but getting a website up and running or redesigning your current website – which should probably be done at least every 3 years – can be quite overwhelming. 10…
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10 simple ideas to improve your business brand (for entrepreneurs and small businesses)
#Task: Ask yourself the following questions (and write the answers down!): – What do you wish for people to associate with your name/business? – Is there a certain subject matter in which you want to be perceived as an expert? – Are there general qualities you want linked to your brand? The answers to these…
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5 Tips for your Small Business Website
Having a website as a small business is a must in this day and age. The design, layout, function, and content determines whether you will be successful or fail online. Here are some tips to ensure that you make the most of your online presence: Invest in good web design (and therefore a good web designer).…