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Important Announcement: Facebook is Closing Today!
Okay, this is not really true but. . .did that catch your attention? Did it scare you a little? Are you doing most of your business on Social Media? My office mate, Cindy, knows that this is my tagline question. Why? Well, because I am so passionate about you succeeding and I know that if…
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5 Ways Small Business can compete with Big Business
As a Small Business Owner, you may be frustrated by the seemingly unfair competition presented by Big Business. Often, they are able to offer products and services at more affordable prices. Sometimes this is due to a compromise on the level of service and quality, sometimes not. Customers flock to these Big Businesses who have built…
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3 things you should not give up on when Marketing your business online
Ugh, the dreaded January month – you may be thinking. You come back to work or open your business again and you have to start everything all…over…AGAIN! You have to start marketing all over again! FIND WAYS TO DELIGHT YOUR CUSTOMERS Now, you can look at this from a positive or negative point of view.…
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Angry customer? 5 Tips for dealing with a difficult client
If you have or run a business, there will come a time where you will have to deal with a difficult or angry customer. Sometimes their anger is justified and sometimes it is not. Here are some tips for dealing with a difficult client (you can apply these tips to both your offline and online…
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Keywords: Unlocking their potential
If you have been around the internet for even a short while, you have probably heard the term “keyword” or “keywords”. What are Keywords? A keyword is a particular word or phrase that describes the contents of a web page. Keywords help search engines match a page to with an appropriate search query. When someone uses…
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5 Tips to get your Business Online the right way
So you finally got online. Perhaps you found a web designer and got your website designed. You have set up your email @yourbusiness.co.za. You even managed to set up a few Social Media pages for your business…you think. Now you are being bombarded with information about what you should and should not do and quite frankly you…
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5 Basic SEO Tips for Small Business
Firstly, what is SEO? SEO stands for Search Engine Optimisation. Why is it important? Because optimising your website increases the traffic your website receives from Search Engines. Here are 5 tips to get you started: If possible, include keywords in your domain. Include keywords in your blog post URLs, for example, www.yourdomain.com/basic-seo-tips-for-small-business is better than…
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Is your online presence helping your business?
Research has shown that for the most part, small businesses are not maximising the benefit of an online presence but the good news is that those that are, are seeing great results! The question then remains as to why these small businesses are not making use of this (for the most part) more affordable way…
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Get your own business email address
It is the small things that make a difference when running a small business. Most people miss this step, even if they have a website. If you have a domain (yourbusiness.com), it is likely that you have at least 1 free email with your current hosting. Make sure your business communications look more professional by using an…
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3 Tips for Small Business Internet Marketing
Internet marketing (or online marketing) refers to advertising and marketing efforts that use the Web and email to drive traffic to your website and that will ultimately result in a new client or sale. Internet marketing is a little different from traditional marketing, however, it uses the same concepts and you can use them together…
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3 Quick SEO Tips for getting your Business found online Locally
Get Specific. Use keywords specific to your location and your niche. It is even better if some of these keywords are found in your domain but don’t make it too long. If you search for “Web Consultant Cape Town” for example, you won’t find me until page 2 but if you search for “Web Consultant…
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5 Tips for your Small Business Website
Having a website as a small business is a must in this day and age. The design, layout, function, and content determines whether you will be successful or fail online. Here are some tips to ensure that you make the most of your online presence: Invest in good web design (and therefore a good web designer).…